Isaiah Mustafa, aka the Old Spice Guy, wants to be Luke Cage so bad he can smell it. Here's what looks to be a trailer for a Luke Cage movie or possibly a Heroes for Hire TV show. No official Marvel branding (you know, that cycling of comic book panels behind the logo at the beginning of just about everything Marvel these days since the 1st Spider Man movie) so it's probably a bit of self-initiated publicity.
Look at the clip. Now look at Blade III. Now look at the clip. Ladies, why isn't this movie getting made?
If this is a very public audition tape to Marvel for a spot in a Heroes for Hire adaptation, who would you like to see cast as Danny Rand, aka Iron Fist?